Company Name *

Product Name *

Product Category *
—Please choose an option—Advanced TechnologiesDesign ProductsFood & BeverageHealth & WellnessHome & Quality of Life

Product Website/Social media link

Contact Person *

Contact Email *

Contact Telephone *

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Why does this product merit a place among the 50 BEST PRODUCTS FROM BULGARIA 2026? *

In up to 300 words, set out the most compelling arguments for the jury to award this product the highest possible score. Back up your response with facts, data, and concrete results. Is there a compelling story - about the product’s origins, development, or creators - that you wish to share and that might feature in the publication should you be selected? Please include it. Do you have a favourite motto, quotation, or phrase you associate with your product, your success, or your story? Please feel free to share it?

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Evaluation Questions (Scale 1–10)

Dear Applicant, while filing the form, please add all relevant statistics, information (market data, market shares, achievements, awards, nominations etc) that could help the jury evaluate your application better and understand the context in which you operate. Please note that all the information will be visible only to the jury and will remain confidential.

1. Origin and Authenticity *

Criteria: The manufacturer is a company registered in Bulgaria that creates and/or produces its products in Bulgaria; or a company registered in the EU/EEA with substantive economic activity in Bulgaria (‘substantive economic activity’ means: a team based in Bulgaria; R&D / engineering / operations conducted within the country),

- Where and how was the product created? Describe the development and/or manufacturing process in Bulgaria. Please specify relevant locations, teams, or partners.
- What makes this product authentically Bulgarian? (e.g. know-how, raw materials, cultural context, market context, technological capability)
- What is the contribution of the Bulgarian team, know-how, or infrastructure? (teams, technologies, partners, raw materials)

2. Innovation and Distinctiveness *

Criteria: Innovation may be technological, functional, conceptual, design-driven, process-based. The jury evaluates the extent to which the product offers a new or improved solution, differentiates itself from existing alternatives, and creates genuine value for the end user. The product need not be ‘revolutionary’ - what matters is that the innovation is meaningful, substantiated, and applicable.

- What specific problem does the product solve? (a clearly articulated user need)
- What existing alternatives does it replace or improve upon? (brief comparative overview)
- In what ways does the product differentiate itself from its direct competitors? (up to 3 clearly articulated advantages)
- Does it incorporate proprietary technology, a patent, or a unique process? (yes/no + brief description and degree of protection)

3. Environmental Responsibility *

Criteria: The jury assesses the company’s holistic approach to: environmental stewardship the use of sustainable materials and resources responsible treatment of employees, partners, and clients Holistic responsibility encompasses the balance between product, people, processes, and environment, as well as ethical business practices that exceed minimum regulatory requirements.

- Materials and resources - what primary materials and raw inputs does the product use? (origin, renewability, certification - if applicable). What specific measures are taken to reduce resource consumption? (materials, water, energy - with examples)
- Production process - how has the production process been optimised to reduce environmental impact? (technologies, process improvements). Is renewable or energy-efficient energy used? (sources, approximate percentages)
- Waste and circular economy - what types of waste are generated during production and how are they managed? (recycling, reuse, reduction). Are circular economy principles applied? (material reuse, maintenance, extended lifecycle)
- Packaging and logistics - what packaging materials are used? (recyclability, biodegradability, reduced volume). How are logistics and transportation optimised? (local suppliers, routes, volumes, emissions)
- Measurability and transparency - how is the environmental impact of the product measured? Certifications and standards (advantageous). Does the product or production process hold certifications? (ISO, FSC, EU Ecolabel, B Corp, etc.). Is the company subject to independent external audit or assessment? (yes/no + type)

4. Traceability and Quality Assurance *

Criteria:he jury considers the extent to which the manufacturer has clearly defined production and quality control processes, ensures consistent product quality, can trace the origin of raw materials, components, and key stages of production. Certifications (including ISO), internal standards, control systems, and transparency towards consumers are highly valued.

- How is product quality guaranteed? (standards, tests, certifications, control mechanisms)
- How is consistent quality ensured during periods of growth and scaling? (supply chain, raw materials, production, risk management)
- What is the traceability mechanism?

5. Sustainability and Market Performance *

Criteria: This criterion measures the genuine viability of the product through a clearly defined target audience, a logical market positioning, potential for development and scalability. The jury assesses the product’s capacity to develop sustainably over time rather than its current success

- What sustainable practices are integrated into the product or its production? (materials, energy, waste, logistics)
- What specific, measurable outcomes can you demonstrate? (e.g. reduced emissions, resource savings, certifications)
- In which markets is the product currently present? (countries, channels)
- What market results has the product achieved? (sales, growth, consumer base)
- How do consumers rate the product? (reviews, ratings, NPS, examples)

6. Economic and Social Impact on the Local Economy *

Criteria: Social responsibility may be expressed through support for causes and communities, creation of equitable working conditions, inclusion of vulnerable groups, educational, cultural, or social initiatives. Actions should be authentic, consistent, and sustained over a long term.

- How does the product contribute to the local economy? (employment, local suppliers, regional development)
- Does the product generate a social effect beyond direct sales? (education, health, accessibility, inclusion)

7. Ethics and Corporate Social Responsibility *

Criteria: The jury evaluates the contribution of the product and the company to employment, the development of local suppliers and partners, the regional economy. The project encourages products that create value both for the end consumer and for the environment in which they operate.
- How does the company apply ethical and responsible business practices?
- Does the company have long-term social initiatives or policies in place? (employees, communities, vulnerable groups)

8. Digital Transformation and Accessibility *

Criteria: This criterion examines - the use of digital technologies in production, sales, or communication, the accessibility of the product - online presence, digital channels, and user orientation. High technological complexity is not required; what is valued is the meaningful application of digital solutions.

- How do digital technologies enhance the product or access to it? (online sales, platforms, personalisation, UX, AI)
- How does the product reach diverse audiences? (accessibility, online channels, international use, adaptation)

9. International Presence and Global Potential (optional)

Criteria: The jury assesses the extent to which the product possesses - potential for international market realisation, a competitive advantage beyond the domestic market, a clearly articulated identity comprehensible to a global audience. Actual presence abroad is not mandatory, but readiness and applicability outside the national context are actively sought.

- What is the product’s potential for international markets? (strategy, interest, presence)
- What are its primary competitive advantages in a global context?

10. International Recognition (optional)

Criteria: This criterion takes into account recognition already achieved externally, including - international awards and distinctions, participation in prestigious exhibitions and professional forums, coverage in international and specialist media. This criterion is not mandatory, but carries additional weight in the evaluation.

- Has the product received international awards or distinctions?
- Has it been featured in international media, forums, or exhibitions? Please provide specific examples and links.

Supporting materials, certificates, аwards and additional documents

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