Throughout his career as a Fashion Director, Curator, Artistic Advisor, Trend Analyst and Brand Scout, Julian Daynov has worked in the intersection of contemporary lifestyle for decades and consulted global fashion brands as Chanel, Rolls-Royce, Fendi, Gucci, Ferragamo, Bvlgari and major retail chains as Saks Fifth Avenue, Lane Crawford, Harrod’s) ensuring they maintain an exciting and aspirational product mix of established designers and promising newcomer labels from around the globe.

With a background spanning trend forecasting, fashion design, and art buying, Julian Daynov has become a sought-after voice in the global fashion and lifestyle industries. Operating at the melting point of editorial thinking, conceptual styling and commercial relevance, he specializes in brand building, fashion direction, art curation, storytelling, and the design of immersive physical and digital experiences.

He has frequently collaborated with various brands from lifestyle-related industries, advisory enterprises and creative collectives on initiating and overseeing all cooperation marketing, retail innovation and communication strategy units.

His eye for zeitgeist-defining aesthetics and his strategic fluency have shaped collaborations with leading lifestyle, fashion and art trade shows in Milan, Maris, Florence, Miami, Seoul, New York and Copenhagen, where he curates forward-thinking concepts.

Fluent in the codes of both subculture and luxury branding, Daynov is more than a curator and lifestyle expert — he is a connector of ideas, people, and products.

As a prominent fashion industry expert and passionate ambassador for reassessing of traditional gender ideologies, he has been invited to co-create numerous capsule collections for brands, capturing his signature look and manifesting his personal philosophy on fashion beyond gender constructs. Designs of the four collections he creatively oversees are being sold in over 2000 stores globally.

Julian is currently commuting between homes, offices and projects in Berlin, New York, Athens, Los Angeles and Seoul.